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At NSC Congress & Expo
CEO Urges Safety Pros to ‘Engage in Saving Lives’

“If you care, we can make our world safer” was one theme of the National Safety Council’s 96th annual Congress & Expo held in Anaheim last month, where Janet Froetscher, the council’s new president and CEO, issued an urgent call for attendees to help lead the way, and “engage in saving lives.”

In the last 15 years, we have seen a 19 percent reduction in the U.S. death rates from injuries in workplaces and from motor vehicles, she said. “There is much more to do in each of these areas, but we are making progress. However, during the same time, the injury death rate in our homes and communities has increased by 44 percent.”

One reason for this increase, said Froetscher, is that the level of investment in the public and private sectors to prevent injuries in homes and communities has been considerably lower than in workplaces and on the road.

Froetscher identified the two most significant home and community safety issues leading to the increase in deaths, unintentional drug overdoses and elderly falls. Falls among the elderly claimed 16,000 lives in 2006, a 45 percent increase since 2000.

In 2006, an estimated 24,000 people died in the U.S. from unintentional drug overdoses, which represents a 100 percent increase since 2000.

A 2005 study from the Centers for Disease Control reported that 50 percent of the 22,400 fatal drug overdoses that year were from prescription and over-the-counter medications, 39 percent of deaths were from illegal drugs, and 11 percent of overdose deaths were from unknown drugs.

Drug overdoses have now surpassed drunken driving as the single largest cause of unintentional injury death in America. Prescription painkillers, such as oxycodone, methadone and hydrocodone, are the primary contributor to the rapid increase in drug overdose deaths, Froetscher said. A recent survey by the Substance Abuse and Mental Health Services Administration reports that 10.8 million people age 18 and older used a prescription pain medicine for non-medical purposes in the past year.

“We will advocate for additional resources to be directed to research to better understand the problem,” Froetscher said. “We also will bring together government, the private sector, nonprofits and other involved parties to develop strategies to address it,” she said.

Drug Czar Urges Candidates’ Action

In the keynote address, William J. Bennett, the country’s first “Drug Czar,” urged presidential candidates Barack Obama and John McCain to address the issue of increased abuse of illegal substances and prescription drugs.

Speaking at the opening session of the National Safety Council’s 96th annual Congress & Expo, Bennett decried the increase in use and cultural acceptance of illegal drugs in recent years, and made an “exhortation to the candidates that this be an issue they address before too long.”

Both have experience with substance abuse, and the former Secretary of Education said the two candidates are wasting what he called a “teachable moment” by not discussing with the nation the perils of drug use.

He cited Obama’s admitted use of marijuana, alcohol and cocaine as a young man, and said that McCain’s wife Cindy’s well-documented prescription drug abuse put them in position to talk about the issue from experience.

“Today, just when we can use it, discussion from them is not being conducted,” he said. I urge the presidential candidates to get with the message. They’re the most listened to human beings on the planet. Adding that Obama has the best platform in the world to talk about it.

“People are paying attention to what they have to say,” said Bennett, but Obama won’t talk about “how he dealt with it, how he got help, or the wrongness in it. He left the message that it was not that uncommon and the experience is not that bad.”

He told the crowd of approximately 4,000 safety professionals that “Safety is the first object of government,” and not many years ago we got drug use in this country down to record levels, but we’re losing those gains now. Attention used to be paid in the late 80s and early 90s, but not so much anymore.

He chastised the mainstream media for ignoring a drug bust at San Diego State University in May that resulted in the arrest of 96 people, 75 of them students, the result of an investigation of a young girl’s overdose at the campus a year earlier.

“This was at a flagship university, not Marion Barry’s Washington, D.C. circa 1975. Fifteen years ago it would have made major headlines.”

He also had harsh words for the college presidents who recently came out in favor of lowering the drinking age on campus. He called it “a terrible idea,” and came down hard on Hollywood, citing one of the most popular TV shows on cable TV, “Weeds,” which chronicles the life and times of a marijuana dealing family.

“It’s a picture of a pretty sad life, even though it’s portrayed as comedy,” he said, asking, “Where are we now culturally? What we used to denounce, too many now defend or support.”

There’s more and more marijuana being used, and it’s not your mother’s pot, said Bennett. “It’s more potent than at any time since scientific analysis began in the 70s. It’s more than tripled in potency since 1983. It’s stronger, more powerful and more addictive, and an issue for all American people.

Bennett also expressed his concern over the prescription drug problem that has cropped up. “Abuse of prescription pain killers is second only to marijuana use, and it’s not getting the attention it deserves in an election year,” said Bennett.

“It’s an issue for anyone who wants to be president of a country that makes up four percent of the world’s population, but consumes 65 percent of its illicit drugs.”

Safety Ambassador Program Launched

Also at the Congress, NSC debuted its “Safety Ambassador” program — a grassroots effort to involve individuals as safety educators in their own communities.

The program provides volunteers with the tools they need to help friends, neighbors, co-workers and other associates learn more about the leading causes of accidental death and injury and how to keep them safe.

It’s an outreach program focusing on motor vehicle safety, falls prevention, unintentional drug overdose and overexertion. “Whether directly, or indirectly, each of us has been touched by these issues. Yet, the injuries and deaths caused in these areas are preventable. Change can happen, but the Council can’t do it alone,” said Froetscher.

NSC members are being urged to talk to local businesses, friends and family to help them understand how they can stay safe behind the wheel, in their community, and while at home. NSC is making available the materials members will need to be successful.

The Safety Ambassador kit enables anyone to advocate for safety. The program empowers members to help the public. A few ways you can use this program include:

• Approach your local schools to educate teens about distractions behind the wheel;

• Increase awareness of the dangers of overexertion and how to avoid it;

• Offer tips to minimize falls within your workplace or home;

• Help others develop best practices and enforce good driving behaviors;

• Help people prevent unintentional drug overdose by understanding their risks. If you don’t feel comfortable presenting the enclosed materials, print out the posters and tip sheets and ask your local businesses to display them.

The purpose of the program is strictly to increase awareness in identified areas where the greatest number of people are being injured or killed.

The Safety Ambassador kit contains everything you need – posters, tip sheets, and presentations. You can download the kit or request the CD when you register to participate at www.nsc.org. FSM

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